Graphic Design Brief

Briefing (Graphic Design)

Contact Details

Job Details

A few words or a short sentence that sum up the project.
What's the purpose of the project, the goal?
What's your overall brand mission? What's the idea behind your project?
Define the target audience for the project (This could include Demographics, Behaviors, Psychographics, Geographics).
Do you have any competitors with similar offerings (Feel free to share URLs). How do you differentiate from them?
Why should your target audience stop what they're doing and pay attention to your project?
Look & Feel
What sort of look are you going for?
Please include any examples, similar to your project, that you liked the style of. Please also include any colours you like or don't like. (if you want to upload examples you can do that below)
Do you have existing material or Brand Standards? Share the link with us (Dropbox, Google Drive etc.)
Files can be jpg, gif, png, pdf
Drop files here or
Accepted file types: jpg, gif, png, pdf, Max. file size: 256 MB, Max. files: 10.
    What should your audience do after interacting with your project? Email, call, or even to leave people with a goal.
    Is it business cards or a billboard? Print ads or digital?
    Specific sizing and any other requirements.
    What's the amount we have to work with?
    Any other people with a say?
    Any extra details or bits of helpful information.