ROLE: LEAD DESIGNER
BRIEF: Ebbett Motors was established in 1928 and the company has had a few brand changes over the years, but the essential elements of the brand remained. In redesigning the brand, the tyre and wing elements needed to be incorporated in a modern design, that would be more flexible for digital applications. The brand was then reflected through a new website, stationery, clothing, POS, signage and has been rolled out across the groups' 22 dealerships.
WORK COMPLETED: Redesigned the brand and presented the concepts and design rationale. Created a brand guideline website. Designed and produced a new website and set the design direction for future websites and sub-sites. Designed and created social media assets, stationery and apparel.
ROLE: LEAD DESIGNER
BRIEF: To design a modern, yet enduring brand for a substantial development in the heart of Hamilton. The brand reflects a dynamic and developing city. The symbol element acknowledges the importance of the Waikato River and the Union Bridge, the first bridge to span the river and connect the two sides of Hamilton. Included in the rebrand was a website and corporate brochure, as well as applications for social media.
WORK COMPLETED: Created a new brand. Designed and produced a new WordPress website and corporate brochure. Produced social media assets.
Tussock & Co
ROLE: CREATIVE DIRECTOR / LEAD DESIGNER
BRIEF: Design a stylish, minimal brand for a new home staging business. The brand was supported with carefully designed wallpaper patterns and an earthy, natural colour palette. It was then implemented on stationery, social media, a brochure and website.
WORK COMPLETED: A new brand and supporting creative elements and colours. Designed and produced a new brochure. Designed and created a minimal website in WordPress.
ROLE: SOLE DESIGNER
BRIEF: Progressive Property had an existing website that worked well, but needed updating and a refresh to better communicate and lead the user through to a request for more information.
WORK COMPLETED: Refreshed website design with additional colours to extend the existing brand.
ROLE: CREATIVE DIRECTOR & MANAGER
BRIEF: Authentic Magazine was a professional, men's magazine that was started in 2017 by myself and a friend. Its purpose was to provide a healthy, encouraging read from a Christian perspective. The magazine ran for 5 years and 21 issues. It was distributed throughout New Zealand, before being retired in 2023.
WORK COMPLETED: I designed and produced the first 3 issues to launch the magazine. This included the branding, magazine template and page design and it's production. When I returned to the organisation from Issue 12, I was responsible for the oversight of the magazine's design and production.
Ready to chat?
More design examples are available if you would like to see more. For any specific questions please use the form below or call me directly on 021 621 201. I look forward to hearing from you.
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